“How to get your first 100 customers.” The ebook (PDF) is 35 pages long and meant to be a quick read in one sitting. The books content will help you acquire your first 100 customers. Although my ebook is not 100% dedicated to travel businesses the strategies inside will help you in your travel business whether you are just starting out with an idea or you are in the current stages of launching a new travel product or service.
Here are the first few pages.
How To Get Your First 100 Customers
The Power of 100 Product & Marketing Strategy
Your idea for a digital product, online service, mobile app or offline retail business is only great if people or companies will pay for it. At the end of the day you have to make money.
Let’s start by developing a product and marketing strategy to get 100 people or businesses to pay for your product or service. The sad reality is that most entrepreneurs can’t even sell 1 customer.
The key to selling your first 100 customers is to leverage your personal strengths and resources, simplify every component of the product, narrow your focus to a single use, have the right distribution system and partners and merchandise effectively that drive your first 100 sales. I call my overall product and marketing strategy the Power of 100.
The majority of entrepreneurs and startups don’t need a business plan. What we need is a product and marketing strategy.
Is your business, product or service idea really as good as you think?
Is there room to improve it or to iterate to strengthen the product?
Have you thought through all the components of your product or business and simplified or scaled-down the overall marketing strategy with the goal of selling 100 customers?
This is not just the Lean product concept but getting lean and focused in how you distribute and sell to your first 100 customers as well.
The Power of 100
Create, build and market your product or service with the goal of 100 sales. The key to the Power of 100, product and marketing strategy is to address the core components of your business model and only build or develop each component with a sales goal of 100 in mind. This helps you keep focus and keeps you grounded on getting your first 100 sales. Focus spurs positive momentum.
Why set a limit of 100 customers you might be asking?
When you launch a new product or service you will adjust and iterate your strategy as you move forward. It’s a given, 95% of the time you’ll never hit it perfect out of the gate. This is really what BETA means.
We have a product, we are marketing and selling but we are unsure of traction. The marketplace and ultimately our customers will help us solidify the product. After you sell to 100 customers you’ll have a pretty good idea of whether your product or service can be a success.
You want the flexibility to adapt in the beginning. If you only build and market for 100 sales as you move forward making adjustments your overall strategy will be much easier to accomplish.
Let’s go through the core components of the Power of 100 Product and Marketing Strategy to help you get your first 100 customers.