The key to online travel sales is to get your customer to come back to your website to book.
Studies and data show that travelers up to 45 days leading up to a booking will conduct as many as 38 visits to travel sites. Online travel is more competitive than ever. Your prospective customer is visiting on average 38 websites that means your website is 1 of the 38. So they are visiting your website then leaving then coming back to book if they book with your company. The key to increased sales is to get more people coming back.
What most in the online travel business don’t talk about or have no real good solution for is figuring out how to get buyers to come back to their website and buy. Retargeting advertising is a start but its not the best solution. The true hard facts are that new prospective buyers come to your website on a daily basis but most times never come back.
The Booking Conversion App’s secret sauce has two parts.
- Web app – easy to implement html/javacsript code that brings back travelers to your website to book by creating urgency.
- A product pricing markup strategy that increases profitability.
The Booking Conversion App will INCREASE Bookings and make your travel business more Profitable. Every week receive new reservations Automatically…like clock-work.
Your website is 1 of 38 websites visited. The key is to get the traveler back. This calls for some psychological warfare.
The first part of the The Booking Conversion App utilizes an automated web-based application that creates an incentive for travelers to buy your trips, tours, travel product or lodging inventory. The booking conversion app creates urgency and forces the buyer to make a buying decision in your favor. Force is a strong word and you won’t actually be forcing anyone, you’ll just be grabbing attention and “holding their attention,” making your prospective clients and guests THINK about your travel product. We help you get into the head of your prospective customer and stay there, which if you’ve found out is very hard to do today online.
The second part of The Booking Conversion App is a pricing markup strategy where you focus on increasing profits in your business, as you increase reservations and bookings each week. The overall two part strategy is a beautiful thing.
In our last year operating CollegeSkiTrips.com a ski travel OTA we were able to increase our profitability by more than 10% through this pricing strategy alone.